YOKOENDO-gemma redux

Designer: Rachel Dooley

From a young age, Rachel Dooley, designer of GEMMA REDUX, was drawn to all types of creative expression: she was the girl selling lanyard necklaces at the community pool and breaking glass in the garage to make stained glass mosaics. But she was drawn toward math and physics in her studies and eventually ended up focusing on mechanical engineering in college. After college, Rachel’s desire for analytical development lead her to law school, but her college design classes had established both a fondness for industrial metals (like stainless steel) and a continuing desire to create. Then while taking a break from studying for the New York Bar Exam, Rachel made her first mixed metal necklace from vintage and industrial materials and GEMMA REDUX was born. Within months, GEMMA REDUX designs were showing up in publications such as Cosmopolitan, Glamour and Zink Magazines and featured on the hit show Gossip Girl.

“Creative design has always been like a mix of yoga and religion to me, keeping me grounded and outward-thinking, while the other technical and intellectual ventures in my life have both contributed to the depth of my designs and made the jewelry design a necessary creative vein in my life,” Rachel explains, “It is this balance and contrast, in my opinion, that makes the designs a success.”

Rachel strives for contrast & excess in GEMMA REDUX pieces: “I like the contrast of industrial metals and high end jewelry, of thick chains and delicate natural stones, and the excess of massive pieces with too many stones, too massive on the neck or too long on the body.” GEMMA REDUX pieces are never precious - the metals are generally not delicate but rather industrial, and the stones are rough and intense. Rachel likens it to "glamorous concrete" - intentionally tough designs made for tough girls.

BUQET - GEMMA REDUX - JUDITH HAAS - IRA SALLES - NISHI - SUZANNE RAE - TSUKEMON - TSUYUMI


				YOKO ENDO Showroom



	+